Hire classic, vintage and iconic guitars - electrics, basses, acoustics - plus legendary effects pedals and amps.
"God's Own" because the guitars, amps and pedals you can hire have been owned or made famous by some of the most iconic guitarists and songwriters of the past 50 years. Better than "God's Own" because you get to use and play that gear, just by hiring. This is your way to enjoy a range of iconic guitars, without breaking the bank or tying yourself to a single guitar.
Whatever your reason or need, there's a guitar, amp or pedal for you:
Personal practice
Try-before-you-buy
Band practice
Home and studio recording
Live performance
Film and video shoots
Photo shoots
Film and theatre productions
Themed events and parties
Marriage proposals and weddings
And more . . .
In the end, it's really down to your needs and imagination. My promise to you is a high quality, end-to-end hire experience, with some of the most iconic guitars and gear in the world.
Hirer Of The Month: Cactus For Breakfast
Big congratulations to Berlin band Cactus For Breakfast for blowing the roof off SXSW London in June. Their London debut - and they absolutely nailed it. Catchy, surfpop indie, beat-perfect timing, and bringing in the audience right from the start. A lot of people entered the room not knowing quite what they were going to get. And a lot of people left the room with a beaming smile on the face, as they'd just found themselves doing "Doing The Cactus". Whatever else is going on, you can never beat a good dose of infectious joy.
Guitarist Shane took the lead in arranging the hire of a quartet of Fenders for their show - saving the band the trouble and risk of transporting their guitars to and from the UK. And a pleasure it was to work on their brief. Of course, they chose wisely: the 2006 Strat for Robin, the 1992 Tele for Shane, the 1982 P-Bass for Thomas - and the 2011 Graham Coxon Tele ready as back-up. No surprises there. Perfectly executed risk management really can sit comfortably with a blistering high-energy performance, A band to watch!

What's New
A monthly top three of latest hires, new additions, guitar demos, and anything else that comes to mind. Click the image to see more about each, or hit Hire A Guitar, Hire An Amp or Hire A Pedal to see everything on offer!
El Manisero, Ana Villafane & Band, Christian DeKnatel
& 1997 Yamaha LA-8
Peanuts!!!! A very special one-off by US actor and singer Ana Villafane at The Pheasantry on London's Kings Road in June 2026. Backed by a band of top musicians, put together for rehearsals ahead of the night, and creating pure magic. For some of us of a certain age, we first heard El Manisero as the theme to a Golden Wonder Peanuts advert in the 70s. Fond memories, but this rendition by Ana takes it to another level - what a voice!
Guitarist Christian DeKnatel wanted to avoid the risk of flying his own guitar over for the special, so hired the ever-popular 1997 Yamaha LA-8 for his stay and the performance. He loved it: "The smaller neck made it feel really agile and I was very impressed with the richness of tone." The glimpses of Christian and the guitar in the clip are brief, but that calypso rhythm rings through. Dare you not to sing along ;-).
Zach Steinza,
2006 Gibson Hummingbird
Lower Third & Great Escape
Going up! Another month, another Hummingbird selfie! This month, a pre-show shot of Nashville singer/songwriter Zach Steinza, over for a lightning run of three intimate gigs at London's Lower Third and Brighton's Great Escape. Beautiful, thoughtful vocals over an acoustic guitar. Immerse yourself in debut album Steinza Was Here! and stand-out track bible bluff. Wonderful!
Zach usually plays a J-45, but opted for the 2006 Gibson Hummingbird for his UK visit, and loved it, "a top-shelf guitar". Big thanks too to his agent Mackenzie Fey for all the arrangements and for being an absolute delight to work with!
Never miss a marketing opportunity!
Ben from Belfast-based
Sweet Neptune
A delight to meet up-and-coming Belfast band Sweet Neptune as they made their UK debut at London's legendary Dublin Castle (of course, "Hello Dublin!"). Photos from the gig in the Gallery. And do check out their single Pints Of G (and the Late Night Chippy). The glorious anthem that we've always needed, but have never had! It's here, and it must and shall be sung!
All very good, but most importantly, some inadvertent marketing. OK, the product placement isn't quite what I'd have wanted if I'd paid for it. But I didn't, and I'll take whatever I can get. Simply, if you're London coded, God's Own Guitars can help you ;-).






























