Hire classic, vintage and iconic guitars - electrics, basses, acoustics - plus legendary effects pedals and amps.
"God's Own" because the guitars, amps and pedals you can hire have been owned or made famous by some of the most iconic guitarists and songwriters of the past 50 years. Better than "God's Own" because you get to use and play that gear, just by hiring. This is your way to enjoy a range of iconic guitars, without breaking the bank or tying yourself to a single guitar.
Whatever your reason or need, there's a guitar, amp or pedal for you:
Personal practice
Try-before-you-buy
Band practice
Home and studio recording
Live performance
Film and video shoots
Photo shoots
Film and theatre productions
Themed events and parties
Marriage proposals and weddings
And more . . .
In the end, it's really down to your needs and imagination. My promise to you is a high quality, end-to-end hire experience, with some of the most iconic guitars and gear in the world.
Hirer Of The Month: Enter Shikari
Congratulations to St Albans' finest Enter Shikari on the release of Find Out The Hard Way, first single from surprise drop 8th album Lose Your Self. A massive song, with a video filmed in the street art underpasses of Thamesmead and the strobe-lit industrial spaces of Pages Walk, near Tower Bridge. And, I'm pleased as punch to say, a perfectly coordinated trio of classic high-gloss Jet-glo Rickenbackers in supporting roles.
Thanks to drummer Rob for all the arrangements, a great brief to work on. Starting with an early morning handover under the arches of a Thamesmead bypass, I thought I was in the wrong place - no signs of band or film crew when I arrived, nor for that matter anyone at all. But there are upsides around the corner - quite literally - it you take the time to look. I never knew, but Thamesmead is home to a vibrant street art scene, including some amazing murals adorning the walls of the underpass. Some proper hidden gems - including that mighty dachshund by London artist Woskerski. I thought I was lost, but look what I found. Which all goes to show, embrace your moments of serendipity when they come.
But back to the reason I was there . . . And soon enough I was handing over three absolute classics to Rob. All play their parts perfectly in the video, with Rou and Rory taking turns on a 1988 Rickenbacker 325 V63 and 1985 Rickenbacker 330, and bass guitarist Chris on a 1974 Rickenbacker 4001. Later in the day, I got to see the final take at the second location in Pages Walk. It blew me away. Hats off to the band and videographer Jasper Visuals for everything from concept to execution.
All in just one day. Now the hard work begins. A short series of intimate promo gigs in the UK done, now on the way to Australia, Japan and the U.S, and back to Europe and the U.K. for November. If this video and those promo gigs are anything to go by, you will not be disappointed!

What's New
A monthly top three of latest hires, new additions, guitar demos, and anything else that comes to mind. Click the image to see more about each, or hit Hire A Guitar, Hire An Amp or Hire A Pedal to see everything on offer!
1985 Rickenbacker 330
Rob Griffiths - Little Murders,
Mods May Day, 229 Club
Dreams come true! Great shot of Melbourne-based mod band Little Murders making their UK debut at Mods May Day in London. The original line-up of Rob Griffiths, Stuart Beatty and Steve Fuzesi - plus Steve's son Tom - more than 45 years after they first came together.
Lead singer and guitarist Rob didn't want to bring his prized Rickenbacker 330 all the way over from Melbourne, so hired the almost identical 1985 Jet-glo 330 for rehearsals and the gig itself. A lovely man, still living the dream, and an utter inspiration!
Click the pic for full video footage of the gig - remember, this is the band's UK debut, after more than 45 years together. You don't want to miss it!
2006 Gibson Hummingbird
Stephen Canfield
aka Healthcare
A privilege to help LA-based singer/songwriter Stephen Canfield with an intimate performance in London, at an event co-hosted by Chanel and 528Hz at the end of April.
The discussion centred around "deep tech and the deeply human". Which may sound like the last place you'd hear a singer/songwriter performing on an acoustic guitar - until you hear his story . . . 20 years ago, Stephen had to quit music to afford insurance after being diagnosed with a chronic disease. Now, he's back, under the name Healthcare, with his eponymous album released on 29 May 2026 - and all profits from album sales are being donated to support musicians in need of medical care.
A heart-lifting pleasure to meet Stephen and hear his story, and listen to his album. And my many thanks to him for having given a little stage time to this 2006 Gibson Hummingbird for his London debut.
Less happily . . .
The dangers of thumb rings
1992 Fender Telecaster
I've been hiring guitars for nearly 8 years now and I'm hugely grateful to every hirer for the care they take of the instruments they hire. It really is very rare for a guitar to come back from hire with any new dents or marks at all.
And even when it does happen, it's more often than not a result of the hirer's playing style - heavy and percussive on an acoustic's soundboard, using a pick like a pickaxe, that type of thing. I can't blame someone for their playing style, but forgive me if sometimes I wish they'd kept it to their own guitar.
Of course, if you're hiring, it's a risk you have to accept. And, happily, the hire care guidelines have covered most risks to date. Until this month . . . Turns out, if you're wearing a thumb ring that can be a disaster for the neck. This 1992 Fender Telecaster has been out for more than 50 hires with barely a nick or scuff, and then came back with this unusual line denting behind the first and second frets. Not a fall, not a drop - but, after some investigation, the digging of a thumb-ring during a live performance. When it comes to a fight between lacquered maple and metal, it's the metal that's going to win. So, this month I add a new care guideline: : "Remove chunky hand jewelry, and especially thumb rings!". Thank you. Rant over. Normal service resumed.





























