Hire classic, vintage and iconic guitars - electrics, basses, acoustics - plus legendary effects pedals and amps.
"God's Own" because the guitars, amps and pedals you can hire have been owned or made famous by some of the most iconic guitarists and songwriters of the past 50 years. Better than "God's Own" because you get to use and play that gear, just by hiring. This is your way to enjoy a range of iconic guitars, without breaking the bank or tying yourself to a single guitar.
Whatever your reason or need, there's a guitar, amp or pedal for you:
Personal practice
Try-before-you-buy
Band practice
Home and studio recording
Live performance
Film and video shoots
Photo shoots
Film and theatre productions
Themed events and parties
Marriage proposals and weddings
And more . . .
In the end, it's really down to your needs and imagination. My promise to you is a high quality, end-to-end hire experience, with some of the most iconic guitars and gear in the world.
Hirer Of The Month: Steve Carlson
A huge pleasure to meet US singer/songwriter and talented guitarist and ukulele player Steve Carlson, over for a one-night-only show at West Hampstead Arts Club at the end of June. Not the first time he's played the club. A popular billing, and a triumphant return, delivering a 90-minute set of songs and conversation to a rapt and enthusiastic audience.
For previous appearances, he was able to make use of a guitar looked after for him in London by a local friend. This time, for a change, he chose the 2006 Gibson Hummingbird for the night, and loved it. He's not alone. It's one of those guitars that everyone falls in love with - on sight, on touch, on playing. Without a doubt the most photographed guitar in its own right in the collection. Steve is no retiring performer, but still someone in the crowd honed in on the guitar itself, as much as on the artist.
On a personal note, lovely to share stories and find we shared a mutual love of Soller, a town and port nestled among the mountains of Mallorca. Following on from his gig in London, he was off to Soller for a stay and a few shows. He has a name there. Last year, he released ukulele song Sail On with the opening rhyme "Love is in the air in the Port of Soller". The song was picked up by DJ Claus Pieper, remixed with Steve, and became a sure-fire floor-filler at the local clubs in 2025. I'm no uke player myself, but I love the idea that a uke-based song can fill dancefloors in the 21st century. Uke players of the world, unite and take over!
What's New
A monthly top three of latest hires, new additions, guitar demos, and anything else that comes to mind. Click the image to see more about each, or hit Hire A Guitar, Hire An Amp or Hire A Pedal to see everything on offer!
Camera - Colour Telly
1974 Gibson Ripper L9-S
1997 Fender 62 Jazzmaster
South East London's finest, Colour Telly, with latest single Camera, released on 7 August 2026, and as hot and sultry as the day outside.
Ollie & Evie from the band both get to pose with the 62 Jazzmaster, while Ollie sits and lies with the 74 Ripper Bass. Ollie's been hiring for more than 4 years now, always wanting to push boundaries with the guitars and pedals he hires. Always something special. Back in 2023 he used the Ripper for some high neck chords on the magical and beautifully entrancing Nobody Knows. This time the Ripper and the Jazzmaster are just for show - and yet still play their small cameos with cool assurance.
Anjela Rose
2006 Gibson Hummingbird
"WARNING: Serious risk of falling in love with this guitar." It happens every time. One of the most hirer-posted guitars - sometimes just on its own - this 2006 Gibson Hummingbird has the power to turn heads and hearts, with US singer/songwriter Anjela Rose the latest to fall under its spell.
Over in London for her first time, and inspired by her experiences to write new material, sounds like Anjela couldn't have chosen a more compatible companion than the Hummingbird for a perfect long weekend. Can't wait to hear the results!
Tourist Mind
Miss Grit
2016 Martin LX-1
A beautifully stripped-down version of Tourist Mind by Miss Grit, at Rough Trade Bristol. Part of a short promotional tour with label Mute Records in August 2026 - alternating between electric and acoustic sets.
Many thanks to Eve at Mute Records for sharing the short clip, and for hiring the 2016 Martin LX-1 as Miss Grit's acoustic for the tour. It may be a smaller-bodied guitar - but it's a Martin guitar. Just love how much tone comes through in support of the vocal. A perfect combination.
